"Necessity is the Mother of Invention" and the need to create a new normal during this pandemic has led to some inventive and entertaining solutions. Outdoor dining is now "de riguere", with sidewalks and parking lots being converted to "patio-dining". Backyards have become gardens where one can relax in the fresh air and enjoy a cool beverage. "To Go" is now the thing to do with pick-up services having fancy titles like the Butcher Shoppe and Curbside Kitchen despite the backdoor delivery. "Cocktails to go" are even permitted with one restaurant loudly advertising in every window the location of a special "Fish Taco and Margarita Window". Plexiglass separates and "protects" us while giving us the illusion of being a part of a shared experience whether in restaurants or stores.
The special service introduced in New York City in the '80s of hiring a personal shopper is back, but this time it's free. Shopkeepers are cleverly creating the allure of catering to the elite amongst us given the limitations imposed upon them due to the coronavirus. One shop is offering FaceTime Shopping - anything to engage and encourage its customers. Stores selling items that appeal to children are posting signs asking the impossible of their young clientele "Hands in Pockets". I wonder how that's working out for them. Churches too are advertising, in their case outdoor services with one church welcoming its congregants to gather for worship under "the old oak tree". And everywhere there are signs demanding that we all wear masks, which now come in various forms from industrial hospital-style to fancy designer patterns. This is the landscape of the new normal and these are the new norms.
Photos and Slide Show © 2020 Claudia Ward
"Too Close for Comfort" by Jackie Gleason and His Orchestra from the Soundtrack of Hollywood ending